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Allyship can mean many things but sometimes it has meant the centring of whiteness while being well-intentioned. It has also meant Brown allies exploiting the black movement for their own gain whilst not actively challenging anti-blackness in their own communities.


Although groups may be well intentioned, it is often that groups exploit, culturally appropriate and halt the progression of the black community. We value the true meaning of allyship and collaborative working.

What do we think allyship means?

Our vision is for the 'black' community to be self-sufficient. Not depending on external aid but to create an affluent eco-system. FUBU (for us by us).


This is practiced by all racial groups, however the black community has always been purposely deviated from practicing self reliance. It is not conducive to speak for black people, to lead black people or to exploit black culture for profit while denouncing racism. These actions are all part of the problem.

How can you help?

If you can and have the means, donate to black charities who reinvest social commerce into the black community. Donating to charities who work with black people is not the same thing, this does not help the black community.


Hire black people. If you are managing an event that strongly focuses on black music, culture, food or art, than hire black people. Black people do not currently financially profit their culture. Most black culture that was produced in the west came out of oppression and was not created to make profit. However, in today, musical genres like Jazz, hip-hop, Grime, Reggae, dance hall, house, Djing, Street dance, Capoiera have all become mass profit money making schemes for white people.


Making money from black art while said people are oppressed, killed and degraded for creating said art is not a compliment. It keeps the racial hierarchy very much alive. Art and culture is here for all people to enjoy but we must understand the very politics and oppression that black art has arisen from. Black people are still not free, if you love black culture, love and hire black people.

The black community has given much to the world, not only did the wealth from the trans atlantic slave trade build Europe and America, black people are still at the bottom of the racial hierarchy while the world celebrates and profits from black culture.


  • Support black businesses, there are black business markets popping up every month, why not attend and spend some coins to support the community.

  • Start an initiative and hand-over to members of the community to continue or volunteer for a black charity.

  • Challenge racists, if you own or manage in a company, have a zero tolerance policy when it comes to racism and have an anti-racism programme.

  • Develop your black staff. Racial equity is the only way to demonstrate anti-racism. Statements are lovely but the only way to breakdown structural racism, is to offer racial equity to black staff. This will allow them tto have equal access to opportunity. 

  • Speak up on social media, support rather than draw attention to every injustice. For example, after the Euro Football final there was so much support for all three black players, speak out at let people know what a diverse country means to you. 

Let’s Work Together

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